Americans Renew Love Affair with TV as Digital Mandate Looms
As the digital TV mandate begins to loom on the horizon, US consumer interest in flat panel televisions has exploded, while the demand for bulkier TV technologies such as rear projection and CRT...
View ArticleTop 10 Entertainment & New-Release Movie Online Ad Spenders – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleGoogle Sets New High with 66% of US Searches in December
Google accounted for 65.98% of all US searches in the four weeks ended Dec. 29, 2007 – its highest share ever and 7% more than in the year-earlier period, according to data from Hitwise. In 2007,...
View ArticleTNS: 4.2% Growth in US Ad Spending in 2008, Internet to Pass Radio
Total US measured advertising spending is projected to increase 4.2% in 2008 – with a gain of 3.6% in the first half of the year, followed by a 4.7% increase in the second half – according to the...
View ArticleBaby Boomers: Not So Unhealthy, After All
Contradicting some major studies that say Boomers are unhealthier than the generations before them, a new study by ThirdAge Inc. and JWT BOOM finds that 87% of Baby Boomers and aging mid-lifers...
View ArticleSignificant Interest in Ad-Supported TV Show Downloads among Young Adults
Online video services’ future growth may be predicated more on downloading than on streaming models – and more on free ad-based content than on paid content – as younger consumers spend more of their...
View ArticleTop 10 Network TV Show Websites – Week Ended 01-05-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleHelp-Wanted Advertising Index Dips Again
The Conference Board Help-Wanted Advertising Index – a key measure of job offerings in major newspapers across America -dipped one point in November to 21, compared with 29 a year earlier, according to...
View ArticleHalo 3 Fans Play Videogame around Their TV and Movie Schedules
Videogame enthusiasts who received the popular Halo 3 videogame still found time to watch television and go to the movies as they had before, according to a report by Integrated Media Measurement Inc....
View ArticleNielsen: Sony Pictures Reaches Two-Thirds of Young, High-Tech Consumers
Sony Pictures Television (SPT) content reaches nearly two out of every three young high-tech consumers in the US across its television and internet platforms, according to a new Nielsen study of...
View ArticleBlogs Influence Journalists, Nearly all Facets of News Coverage
Blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting, according to a survey of US journalists by Brodeur, a unit...
View ArticleTop 10 Ad-Revenue Generating Sites by Genre – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleConsumer Electronics Sales to Jump 6.1% to $171B in 2008
The consumer electronics industry is projected to post a healthy 6.1% increase in shipment revenues in 2008, which are forecast to top $171 billion, according to the semi-annual industry forecast...
View ArticleGoogle Maps Gaining Fast on MapQuest
Though MapQuest remains the clear leader in map websites with a market share of half of US visits on Jan. 5, Google Maps has been on the ascent, receiving some 22% of US visits to Maps as of last week,...
View ArticleConsumers Consider Sustainability When Picking CPG Brands
Approximately 50% of US consumers consider at least one sustainability factor in selecting consumer packaged goods items and choosing where to shop for those products, according to a survey conducted...
View ArticleUse of Video-Sharing Sites Soars in US
Nearly half of internet users have visited video-sharing sites, such as YouTube, and typical daily traffic to such sites nearly doubled from the end of 2006 to the end of 2007, according to the Pew...
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